Apple watch: proposing new mental health application

A new apple watch application that analyses your activity and offers insights about the anxiety. Helps manage an anxiety attack anywhere, anytime.

PRESS RELEASE

APPLE ANNOUNCES ANEX APP FOR APPLE WATCH TO DETECT PANIC/ANXIETY ATTACKS.

Apple introduces an apple watch application to identify symptoms of panic and anxiety at all times and help user manage independently until the assistance is provided.

Seattle, Washington - 03.21.2023 – Apple Inc [NASDAQ: AAPL] Apple launches an application for Series 9, 10 and Ultra 2 apple watch to help detect the signs of anxiety attacks or panic disorder. The app assists the user through the attack, keeping them engaged till the help is provided. The feature will provide several tools for user like assistance by Siri, playing music, slide-showing the photos and most crucial - alerting user’s family or loved ones of the situation and whereabouts, so the user can get instant help and make it through the panic attack.

A rise in percentage of people suffering from panic attacks estimated currently 4% of the world’s population especially after Covid due to increased isolation and behavior. An increase in number has also been observed in the Gen Zs, considering excessive use of social media, high expectations and social recognition which leads to increased stress. In addition, people suffering from PTSD experiences fair amount of stress and anxiety throughout their life and find it difficult to deal alone.

To detect the signs of panic attack, the watch will take the readings from the optical heart sensors, accelerometer will monitor small movements at the wrist that are associated with interruptions in normal respiratory patterns which will only activate the emergency feature of the application as soon as it detects the mode of panic. If the reading exceeds certain standards, the wrist band will start putting pressure and massaging the wrist to distract and comfort the user. Addition to that, Siri will be set in motion by offering an AI-assisted one-on-one chat to comfort the user during the panic attack. Siri will initiate the music playlist to take user’s mind off of the stress causing the attack and will begin slideshows of featured picture from the photos for calming the user with happy memories. If the situation persists for more than 15 min, an automatic SOS alert call will be sent to the family or the emergency contacts saved for the feature.

“Users can track their everyday activity through the daily highlights and can view weekly, monthly and annual records for better assessment of one’s situation.” says the VP of Health Department. “This breakthrough service can also be used in more casual, less dire circumstances,” William said. “So, if you’re out on a long hike, or alone in your apartment, this app manages the user’s condition at the same time notifying the situation to user’s emergency contacts.”

Easy to use application, customers only have to install the app for their apple watch and get started with anex app accompanied with the accu-pressure wrist bands. This app will require access to your music player, photos and apple health feature to provide accuracy. The app allows the user to use different modes like running and exercising to avoid false alarms of the attacks.

Customer quotes “ We downloaded the app in our daughter’s watch, it was easy to set up with the guides provided. The additional features like music and slide-show of pictures really calmed her down one time when she was alone at home. It took her mind away from pain. We added a few emergency contacts to the list that notified the family about her situation. Great product and highly recommended.”

http://anex.xyz.com for additional information and tutorials to understand the features of the products. Now available in US and Canada.

Note: Anex feature doesn’t provide any medical advice or diagnosis and could be used for information purpose only. The results it provides are estimates only. Please seek doctor’s advice before making any medical decisions.

FAQs

Q. What role does Siri play in this application?

A. Siri gets activated after analysing the readings and starts a conversation with the user with predefined opening prompts and takes it forward according to the users’ replies to the prompts. Using AI, Siri gets into a conversation to make user feel that they are not alone and can talk without hesitation and judgements. Additionally, kickstarts the music playlist and featured pictures for reminding the user of the good times.

Q. Is it free to the user or a subscription based app ?

A. This app is free to download for all the users. One can upgrade to the premium plan, which provides additional expert help and relevant articles from advanced science and researches. Premium plan offers monthly and annual subscription and will be auto charged to your credit card through Apple iTunes account.

Q. How it is going to help other users ?

A. Everyone worries or gets scared sometimes. But if you feel extremely worried or afraid much of the time, or if you repeatedly feel panicky, you may have unknowingly experience an anxiety or panic situation. This app detects such symptoms and notifies the user to calm down. Without being aware of the condition, this app will automatically takes care of your well-being and distracts you when feeling anxious.

Q. How will consumers discover the product?

A. This app is extensively available to download for apple watch users and can be found on app store. It will require additional support of Product Marketing team and SEO team for better search results of the product.

Q. Are there any dependencies on other products or services in our ecosystem?

A. This feature leverages the Sleep apnea accelerometer that monitors small movements at the wrist, optical heart sensor to measure heart rate variability and acupressure wrist bands to stimulate key pressure points on the wrist to naturally reduce or relieve symptoms associated with anxiety.

Q. What is the role of acupressure bands with the watch?

A. These acupressure motion sickness bands stimulate four key pressure points on the wrist to naturally reduce or relieve symptoms associated with motion sickness, morning sickness, anxiety, insomnia, stress, headaches, and palpitations. It aligns with acupressure points for personalized comfort. Suitable for everyone, it is especially ideal for adults, children, and pregnant women.

Q. Is there an integration with the apple Health app?

A. It processes the data that user saves in the Apple Health app. The app requires giving access to apple Health app to read all your health and activity data, which leverages to generate more relevant results.

Q. How the weekly or monthly data is translated to the user?

A. The app analyses all the collected data of the user and translate into readable charts and graphs and shares the highlights and most important trends/findings on user’s anxiety and health. It delivers the highlights in the form of daily, weekly and annual data.